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Databases in the cloud: How business communication is changing

Journal of Database Marketing and Customer Strategy Management (2012) 19(2) 134-137
DOI: 10.1057/dbm.2012.11
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Abstract

The shift to cloud-based contact centre solutions has given database marketing a new dimension. For example, it is now possible to identify a caller even if they hang up before being answered. This article looks at the future of database marketing in conjunction with multi-channel (voice, email, Web chat, instant messaging, video, SMS text and co-browsing) customer communication. © 2012 Macmillan Publishers Ltd.

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APA

Sparks, A. (2012). Databases in the cloud: How business communication is changing. Journal of Database Marketing and Customer Strategy Management, 19(2), 134–137. https://doi.org/10.1057/dbm.2012.11

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