Museum exhibit content recommendation and guidance system focusing on experience design

Abstract

With the growth of economic and the change of consumers' needs, the museum gradually adopts the concept of experiential marketing. The guidance system has played an important experience media. Its development process of services model starts from "one-way standardization" and "passive customization", to "active customization" and "personal adaptability", trying to attract visitors by providing unforgettable and unique experience. This study integrated different scholars' "experience" viewpoints and principles, utilizing design innovation to develop recommendation and guidance systems of content displaying, which consists three man-machine systems, four databases and three core techniques. Furthermore, this study established violin exhibition as an example to descript the "actively customized and recommended displaying content" innovative experience model of "artificial intelligence people" and "invisible encircling". © 2011 Springer-Verlag.