Atmospheric design in business success

Abstract

This study explains how atmospheric design affect the success of café business. We formulated three questions for this study, namely: 1) why architectural design, especially atmospheric design, should be considered when starting a café business; 2) how to use atmospheric elements in café design, and 3) how atmospheric design and cafe brand becomes major factors into building a successful business. We collected data through field observation, interviews, and desk study, and then we analyzed them using descriptive qualitative analysis. We found out that atmospheric design helps to emphasize the image of the café that will attract customers, thus increasing monthly profit for the business owners. We concluded that 1) the right atmospheric design makes customers feel comfortable; 2) atmospheric design is implemented by stimulating five human senses whether it's visual, auditory, olfactory, gustatory, or tactile elements; and 3) there is a relationship between atmospheric design and business success.