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Brand Equity Role in Customers Planned Behavior in the Egyptian E-Banking Sector

  • الصغیر ن
مجلة البحوث التجاریة (2019) 41(2) 71-109
DOI: 10.21608/zcom.2019.122623
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Abstract

… impact of Brand Equity dimensions on customers planned … customers of e-banking services in the Egyptian context. Results revealed that there is a significant positive effect of all brand …

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الصغیر, ن. (2019). Brand Equity Role in Customers Planned Behavior in the Egyptian E-Banking Sector. مجلة البحوث التجاریة, 41(2), 71–109. https://doi.org/10.21608/zcom.2019.122623

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