The Spanish press on TikTok: analysis of their publications

Abstract

This research analyzes the adequacy of the informative content that the Spanish press is applying in TikTok. With this objective, this research is approached from a mixed approach. On the one hand, a content analysis has been carried out on 266 videos published by eight newspapers: four traditional newspapers (El País, La Vanguardia, ABC and El Mundo) and four digital native newspapers (20 Minutos, El Español, elDiario.es and El Huffpost). These findings reached through a quantitative analysis will be complemented with semi-structured interviews with the managers of the analyzed media.