From Tourist Gaze to Tourist Engagement, A Relational Approach to Heritage

Abstract

This chapter questions the relationship between heritage and tourism. First, we’ll question the modalities of concern and tourism commitment to heritage, through the study of the tools and devices invented to create it (media campaigns, crowdfunding, etc.). These notions have been developed by L. Boltanski to analyse the humanitarian system in order to understand the concern of people with the “distant suffering”. Secondly, we’ll study more specifically the expression of an attachment to heritage, through storytelling and micro-narrative heritage on social media, showing the tourist intimacy in the heart of heritage tourist evaluation.