Southern Africa’s post-COVID-19 tourism industry recovery plans: Reality or rhetoric?

Abstract

The adverse impacts of the COVID-19 pandemic on the global tourism industry necessitated several responses from policymakers in order to support the industry’s recovery and post-pandemic growth. Southern Africa hosts tourism-sensitive and connected economies, with many tourists who arrive in one country, often visiting neighbouring countries. Using the United Nations World Tourism Organisation’s policy framework for COVID-19 mitigation, recovery, and stability for the tourism industry, this paper critically examined the Southern Africa's level of support for mitigating the impact of the pandemic and their recovery strategies for the tourism industry. Data were collected from publicly available policy and strategic documents. Findings reveal non-compliance to referenced benchmarks, lack of regional policy direction from SADC, and divergent levels of support among the member countries. The paper recommends, among others, a revision of the SADC’s regional tourism programme, collaborative tourism governance through increased regional integration, and improved destination attractiveness of the Southern African region.