Sistema de agronegocios de la uva de mesa de Perú. Situación actual frente a la demanda del mercado asiático

Abstract

The objective of this work was to study the situation of the agribusiness system -ABS of the Peruvian table grape based on the demand of the Asian market. The study used the methodology of Diagnosis and Strategic Management of an Agribusiness System, under the theoretical approach of the New Institutional Economics-NIE, from the qualitative analysis of data from primary and secondary information sources. The results show a dynamic Asian market for table grapes, due to its high consumption, growth in imports, greater purchasing power of the population, new eating patterns, and development of electronic sales channels. For its part, the ABS has a stable institutional environment that promotes Peruvian exports. Diverse organizational structures are evidenced by the high concentration of companies in the productive stages, the unevenness of investments in specific assets for each type of company and a low level of collective action. The limited technological level generates high production costs and economic losses during commercialization. The limitations of the ABS do not allow taking advantage of the commercial opportunities offered by the Asian market. 10.37518/2663-6360X2021v4n1p25