SOSIALISASI DAN PELATIHAN DIGITAL MARKETING BAGI PELAKU UMKM NEGERI HALONG

Abstract

Micro, small and medium enterprises (MSMEs) are required to be able to participate in developing their country's economy, especially in developing economic growth, because their role is considered very important in order to increase per capita income and improve the economy of a region. The marketing industry has undergone recent changes as a result of the information technology revolution. Business people are encouraged to adapt in order to keep up with the faster changes in business styles towards digitalization. A company's digital marketing strategy is now an important component. The purpose of this socialization and training activity is to encourage and motivate all MSME actors in Halong Village to introduce and train MSMEs in the use of digitalization to market products to the public