Journal ArticleOPEN ACCESS

Airline booking applications: the case of Ryanair, Easyjet and tap air Portugal

  • Barqueira A
  • Quadros R
  • Abrantes J
Aeronautics and Aerospace Open Access Journal (2022) 6(1) 7-15
DOI: 10.15406/aaoaj.2022.06.00135
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Abstract

… The usefulness of an application for a mobile device is … mobile application is a marketing tool with similar characteristics as direct marketing. Bernardo and Priede even describe “mobile …

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APA

Barqueira, A., Quadros, R., & Abrantes, J. (2022). Airline booking applications: the case of Ryanair, Easyjet and tap air Portugal. Aeronautics and Aerospace Open Access Journal, 6(1), 7–15. https://doi.org/10.15406/aaoaj.2022.06.00135

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