BUSINESS STRATEGY ANALYSIS OF ODIS HOME CARE IN THE FIELD OF HUMAN RESOURCES

Abstract

One of the degenerative diseases that require prolonged treatment is stroke in which the hospital has limitations in providing care for stroke so that other health facilities such as Home Care are required. Professionally managed Home Care is a new business in Indonesia that requires development. Many things have contributed to the company development such as analyzing the business environment, developing business strategies, business model canvas, operational strategies, marketing, human resources (HR) and finance. Good management and strategy on human resources also affect business development, especially for new companies. ODIS Home Care is a company engaged in health care services so that the role of HR is required to improve the company’s operations. To analyze and improve the effectiveness of the company, the McKinsey 7S framework management model was used. This model consists of Strategy, Skills, Shared Values, Staffing, Structure, Systems and Style. The seven concepts are interconnected and some affect each other directly or indirectly. The seven concepts were described in detail and implemented into the ODIS Home Care Company in its business development.