PENGARUH KNOWLEDGE MANAGEMENT TERHADAP PENINGKATAN KINERJA UMKM DENGAN KOMPETENSI SEBAGAI VARIABEL MODERASI

Abstract

This study aims to analyze the effect of knowledge management consisting of knowledge implementing, knowledge creating, and knowledge sharing on the improvement of the performance of Small Medium Enterprises (SMEs). In addition, it is also to determine whether competence can moderate the knowledge management variable on the performance of SMEs. This study used data from 57 SMEs in Kabupaten Pemalang as sample. Data were analyzed using multiple linear regression analysis, t test and F test and for the moderation test using the MRA (Moderated Regression Analysis). From the results of the analysis, it was obtained that partial knowledge implementation, knowledge creating, and knowledge sharing have significant positive effects on the performance of SMEs. Simultaneously, knowledge management has a positive effect on the performance of SMEs. The result of moderation test using MRA shows that competence cannot moderate the effect of knowledge implementing, knowledge creating dan knowledge sharing on the performance of SMEs.