Los medios de comunicación al servicio de la lucha antivenérea y la protección de la salud materno-infantil (1900-50)

Abstract

Focusing on posters about the protection of maternal-infant health and about venereal diseases, the article analyzes their use within the context of the health education campaigns that Spanish health institutions devised to disseminate scientific and technical knowledge, influence attitudes, and modify the behavior of the Spanish people. The study also analyzes the use of posters as a tool for attracting patients to health services. It further analyzes this craft's contribution - in conjunction with many other factors - to the construction of certain images: maternity, a healthy childhood, gender, and sexuality, all within the framework of the development of Spanish public health.