Ekonomi Politik Eksploitasi Khalayak Sebagai Buruh Dalam Serial Sinetron Tukang Bubur Naik Haji

Abstract

Television is a very important tool to accumulate the capital. Among many kinds of television programs, soap opera is the most popular and watched by the people. The purpose of this study was to reveal the exploitation of audience who consumes the Tukang Bubur Naik Haji (TBNH) soap opera at RCTI. This research uses a political economy of communication. To collect the data, the researcher used in-depth interview, observation, documentation, and literature study. The result shows that the main audience of this soap opera is dominantly women Moslem. The audience’s activity in consumming was commodified to be exploited by the capital owner. This activity of consuming is also as a main means of production through the rating system to produce the soap opera continuously. So that the audience work as labor to accumulate the capital.