WAJAH PASAR TERAPUNG SEBAGAI IKON WISATA BANJARMASIN, KALIMANTAN SELATAN DALAM SASTRA: KAJIAN SASTRA PARIWISATA

Abstract

The tourism of floating market in literature can be studied by using literary tourism. The link between literature and tourism can be seen from literature also promotes tourist attraction. On the other hand, literature is also inspired by tourist activities. This research examines the attractiveness of floating markets and the efforts to maintain the existence of floating markets in the midst of modernization in literary works. This study aims to describe the attractiveness of floating markets and efforts to maintain the existence of floating markets in the midst of modernization in literary works. Descriptive method is used by using literary tourism approach, especially thematic study of literary tourism. The documentation technique is  used to collect data, such as  "Galuh Pasar Terapung", "Kidung Pasar Terapung", "Cahaya Borneo", "Pasar Terapung", and "Pasar Terapung". The results showed that the attractiveness of the floating market in literary themes were the attractions, access, amenities, and ancillary. Attractions are shown through jukung and kelotok transportation; a tradisional Banjar hat, tanggui and head cover, tengguluk; buying and selling transaction system; cake hook tool; and commodity that are depicted through the characters. Access to the floating market is fulfilled by the availability of rental kelotok for the character as tourists. Amenity in floating market is the avaibility of mosque near the pier which makes it easier for the character as tourists to carry out worship. Meanwhile, ancillary is the availability of tour guides. Various efforts to maintain the existence of floating markets in the midst of modernization can be seen in literary tourism themes include regenerating the successors of the floating market; conducting tourism promotion, either through print or television media; and do creativity so that the attraction of the floating market is increasingly in demand by tourists.