Prospect theory for continuous distributions: A preference foundation

Abstract

Preference foundations give necessary and sufficient conditions for a decision model, stated directly in terms of the empirical primitive: the preference relation. For the most popular descriptive model for decision making under risk and uncertainty today, prospect theory, preference foundations have as yet been provided only for prospects taking finitely many values. In applications, however, prospects often are complex and involve infinitely many values, as in normal and lognormal distributions. This paper provides a preference foundation of prospect theory for such complex prospects. We allow for unbounded utility and only require finite additivity of the underlying probability distributions, leaving the restriction to countably additive distributions optional. As corollaries, we generalize previously obtained preference foundations for special cases of prospect theory (rank-dependent utility and Choquet expected utility) that all required countable additivity. We now obtain genuine generalizations of de Finetti's and Savage's finitely additive setups to unbounded utility. © 2011 The Author(s).