Determinants of Mompreneur Performance in the Pandemic Era (Case Study of Medan City Mompreneurs)

Abstract

The existence of the Covid-19 pandemic that attacks all parts of the world causes various problems ranging from physical, psychological, spiritual and economic health. Government of Indonesia in order to reduce the number of growth positive Covid-19 then make various kinds of policies. Meanwhile, women due to the Covid-19 pandemic bear a double burden, because of the work from home and school from home policies. Thus, women must be able to allocate their time to take care of the household, accompany their children to study, as well as work. The purpose of women entering the business world is not only about financial problems, but also to follow the intrinsic needs and a sense of satisfaction with the achievements that have been made, especially mompreneurs in Indonesia can be a driving force in the process of empowering women which has a positive impact on the country's economy, especially in helping the family economy. Mompreneur generally start business from small to capitalize skills and capital are limited. Mompreneur is believed to continue to grow from the small business level to become a large business and even be able to compete at the international level. The purpose of the study is to analyze the influence of self-efficacy, self-esteem, the orientation of the market and the orientation of the innovation to the performance of mompreneur through a commitment to entrepreneurship. This research was conducted in the city of Medan on mompreneur with a sample of 255 respondents. Results of the study showed that self-efficacy, self-esteem, the orientation of the market and the orientation of the innovation impact significantly on the performance of mompreneur through a commitment to entrepreneurship. Keywords: Self Esteem, Self Efficacy, Market Orientation, Market Innovation, Performance of Mompreneur, Commitment to Entrepreneurship.