Social Information Process on Instagram to Develop Social Entrepreneur Women in Madiun Indonesia

Abstract

This research has the aim to reveal how social businesses to follow their business growth trends. The research method used in this research is a case study that is analyzed qualitatively. This study took female social entrepreneur figures in Madiun City who survived more than 2 years and used social media as a means of empowerment. In collecting data, researchers used in-depth interviews, field observations to grouping data through the internet. Make it show in the last two years, women social entrepreneurs more often use Instagram than other social media to develop social communities and business entrepreneurs.