Fashion design solutions for environmentally conscious consumers

Abstract

This paper intends to give an overview of the design solutions in fashion for environmentally conscious consumers, presenting green and ethical practices in contemporary clothing design. The results introduce the concept of slow fashion and discuss available fashion design solutions, giving most prominent examples of sustainable products and brands, these contain one or more design features. By this, the discussion extracts the main contemporary ideas. The presented examples of current offers are all envisioning less impact on the environment and society. Sustainable design solutions use more environmentally friendly materials such as organic cotton, incorporate circular design or design for recycling, e.g., replacing button closures with alternative closing possibilities or leather labels with printed versions, or ensure long product life through durability, among other methods. There are differing designs due to creators' individuality. This overview can be beneficial for the future development of new solutions for more environmentally friendly fashion.