Innovación, turismo y TIC: el caso de los museos de Barcelona

Abstract

This research deals with the relief of the incorporation of Information Technology and Communication (ICT) in the museums of the city of Barcelona and how they influence the behavior of the public. For research we have conducted two analyses: about online ICT, considered the web and social networks, and offline, considering the devices found in museums in Barcelona. The results show that the websites of the museums are in an early stage of improvement in the promotion, but they still maintain communication with their virtual community. The presence in social networks is a reality, although at mobile applications remain rare. As for ICT in museums, visitors remain a passive recipient because the devices are outdated and do not allow a high level of interactivity. (English) [ABSTRACT FROM AUTHOR]