A Customer’s Perspective of Green Banking: A Case Study of Commercial Banks in Mauritius

Abstract

The objective of this research is to gauge the level of customers’ awareness on Green Banking products and services by commercial banks in Mauritius. Additionally, this research investigates the opinion of customers as regards to Green Banking concept and evaluates the influence of the Green Banking initiatives adopted internationally on Mauritian customers. The primary data was collected through a sample of 200 questionnaires from customers and using SPSS software to generate the descriptive results. From the mean analysis obtained for influence of Green Banking products and services on bank customers, it can be noticed that advertising for e-statements, internet banking, and mobile banking amongst others was not influenced greatly by respondents. However, the majority of the respondents rated positively to the efficiency of green projects/CSR that is implemented by green banks in Mauritius. It can also be noted that most of the respondents make use of e-statements with a mean score of 3.53 followed by the use of internet banking and mobile banking with higher mean scores.