Determinants of Students’ Intention to Use AI Chatbots in Entrepreneurship Education: A Technology Acceptance Model Perspective

Abstract

Entrepreneurship is central to achieving the United Nations’ Sustainable Development Goals (SDGs) and Malaysia’s national strategies to create jobs, foster innovation, and encourage youth entrepreneurship. Supporting this vision, Malaysian universities play a vital role in developing entrepreneurial mindsets, with AI chatbots emerging as innovative tools in teaching and learning. This study investigates students’ intention to use AI chatbots in entrepreneurship education across the Malaysian Technical University Network (MTUN), using the Technology Acceptance Model (TAM) extended with perceived trust. Survey data from 377 students revealed that perceived ease of use, usefulness, and trust significantly influence intention, explaining 71% of the variance, with ease of use being the strongest predictor. The findings highlight the importance of user-friendly, trustworthy, and effective chatbot systems to support entrepreneurial education and align with national development goals.