Innovation of College Ideological and Political Work in the New Media Environment Relying on Social Networking Services

Abstract

In the era today, SNS (Social Networking Services) social networks are emerging. The information dissemination of SNS features a communication environment based on real interpersonal communication, means of communication based on multiple interpersonal communication scenarios. To adapt to the multifaceted challenges of the SNS era proactively, college ideological and political educators should improve network management norms and establish a solid new position in ideological and political work, leverage technological advantages and recommend the transformation and upgrading of network positions, enhance education penetration and expand the new platform of the network early warning system.