The impact of perceived value and trust on mobile payment reuse intention: the mediating role of user satisfaction

Abstract

Although m-payment usage in Taiwan has expanded year after year, research on reuse intention appears to be limited. According to this study, perceived convenience, perceived benefit, and perceived mobility will continue to produce perceived value, affecting user satisfaction and eventually the decision to continue using. Online, 326 valid samples were obtained. According to the findings of the measurement model analysis and structural model analysis of structural equation modelling, user satisfaction has a full mediation impact between perceived value and intention to reuse, as well as between trust and intention to reuse MP. The comprehensive findings and academic and practical consequences are reported at the end of this work.