The Combined Effects of Technological Resources, Competitive Pressure, and Innovation Attitude on Corporate Competitiveness: Evidence from Taiwan’s Textile Industry

Abstract

This research paper explores the textile industry in Taiwan and investigates how technological innovation can support corporate competitiveness under the pressures of global market competition, increased labor costs, and sustainability. This study tests the impact of technological resources, competitive pressures, and innovation attitudes on corporate competitiveness, moderated by risk management capability and technological innovation investment. A stratified random sampling method and questionnaire survey produced 401 valid responses that were analyzed using structural equation modeling. The study found that technological resources, competitive pressure, and innovation attitudes positively affect risk management capability and technological innovation investment, which improve corporate competitiveness. Technological innovation investment had the most significant effect on corporate competitiveness of these three factors. This is because competitive pressure and innovative attitudes push firms towards increased research and development and investment that create differentiation in the market and sustainable advantages. In terms of theoretical contribution, this study addresses the research gap related to the interaction between risk management and innovation in traditional industries. The practical implication is that firms should consider investing in organizational processes that create innovative attitudes and allocate resources to maximize organizational capabilities and ensure a competitive advantage in highly dynamic markets through risk management and ongoing innovation.