MODERN MARKETING: UNDERSTANDING THE IMPACT OF DIGITAL STRATEGIES ON BUSINESS GROWTH

Abstract

The integration of a digital marketing complex allows modern businesses to automate customer interactions, provide personalized services at their convenience, facilitate effective feedback, and conduct highly efficient advertising campaigns. By employing the latest internet marketing techniques, businesses can enhance their competitiveness and even establish entry barriers in some markets. This article explores the fundamental principles of digital marketing, delves into its influence on the business structure, and highlights the evolving business landscape. The challenges companies face while adopting digital technology and digital marketing are also discussed. Various strategies and techniques commonly employed in digital marketing are explored, along with the success stories of companies that have effectively applied these strategies and achieved significant results.