Abstract
This paper presents a critical discourse analysis of an extract from an electronic newsletter, which was disseminated to staff by the vice-chancellor of a regional Australian university, announcing the adoption of an enterprise resource planning (ERP) system. The role of language as a strategic instrument in organizations is discussed. Themes relevant to issues of hegemony, agency, power, and ideology are identified. Contradictions are apparent, namely; the dichotomy between executive decision making and consensus generating, using change to define a stable state, and casting conforming to a software package as business process reengineering. © 2003 by Springer Science+Business Media New York.
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CITATION STYLE
Oliver, D., & Oliver, L. (2003). ERP adoption: Selling the system. In IFIP Advances in Information and Communication Technology (Vol. 110, pp. 507–520). Springer New York LLC. https://doi.org/10.1007/978-0-387-35634-1_24
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