Analysis of Management Strategies of Corporate Public Relation Crisis

  • Sun L
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Abstract

… Public relation crisis management has been an important research task in the modern management. Starting from the harms of the public relation crisis, the causes, management methods and principles of the public relation crisis are analyzed in this article. For public relation …

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APA

Sun, L. (2010). Analysis of Management Strategies of Corporate Public Relation Crisis. International Journal of Business and Management, 5(3). https://doi.org/10.5539/ijbm.v5n3p171

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