Pengembangan UMKM dengan Transformasi Digital dalam Rangka Pertahanan Ekonomi di Tengah Pandemi Covid-19 di Dusun Bendo, Desa Seboto, Kecamatan Gladagsari, Kabupaten Boyolali

Abstract

This article aims to develop Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic. As a result of the Covid-19 pandemic, Micro, Small and Medium Enterprises (MSMEs) experienced a decline in sales, late distribution and difficult in raw materials. Business actors must create new products to increase sales in order to revive their business, not only that, the behavior of Micro, Small and Medium Enterprises (MSMEs) must shift their business from offline to digital business. Social media and maker places (intermediaries) can be a concept to facilitate the behavior of Medium Small and Medium Enterprises (MSMESs) to gain wider marketing access.