Estimation of Student Satisfaction and Student Loyalty in Indian University Offering Higher Education

Abstract

Thanks to its multidimensional nature and ultimate effect on customer retention, consumer engagement, and finally, firm efficiency, service value has gained a lot of attention in recent marketing literature. The findings indicate as the service value dimensions functional value, consumer satisfaction, service efficiency, appurtenant value, image, and social value. This study supports the notion that higher education institutes can achieve a competitive advantage by focusing on value for service.