Journal ArticleOPEN ACCESS

Designing trust into online experiences

Communications of the ACM (2000) 43(12) 57-59
DOI: 10.1145/355112.355124
324Citations
Citations of this article
243Readers
Mendeley users who have this article in their library.

Abstract

These principles and their guidelines enhance cooperative behaviors and win user/customer loyalty by giving assurances, references, certifications from third parties, and guarantees of privacy and security.

Cite

CITATION STYLE

APA

Shneiderman, B. (2000). Designing trust into online experiences. Communications of the ACM, 43(12), 57–59. https://doi.org/10.1145/355112.355124

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free