Pengaruh Harga dan Lokasi Terhadap Kepuasan Konsumen di Warung Angkringan Mbak Fita Kecamatan Durenan, Kabupaten Trenggalek

Abstract

The research aims to determine the effect of price and location on consumer satisfaction of Angkringan Mbak Fita Kamulan Durenan Trenggalek. There is a novelty in research regarding research from previous research, namely the use of indicators from several experts combined into one. The data collection methods used were observation and questionnaires, using correlation research methods. The results of this research show that price (X1) has a positive and significant effect of 0.000 < 0.05 with a significance value and calculated t value > t table of 10.443 > 1.978 and the partial value of the location variable (X2) has a calculated t value > t table which is equal to 2.225 > 1.978 and significance value 0.026 < 0.05. The results of the F test show that the calculated f value is greater than the f table, namely 120.551 > 3.066 and a significant value of 0.000 < 0.05 so that H0 is rejected and Ha is accepted. So, it can be stated that there is a significant influence between price and location on consumer satisfaction.