A shop survey and advertising system based on IoT

Abstract

More companies are integrating ICT (Information and Communications Technologies) when advertising and O2O (Online to Offline) service market is gradually growing as well. Accordingly, this study aims at identifying the path of existing consumers and to propose a method so that even customers who have a passive attitude can come into contact with advertisements. In addition, there are many cases of using primitive methods such as investigative surveys when researching consumer behavior. Therefore, this study proposes a method to easily investigate stores by using IoT (Internet of Things) technologies when conducting market surveys and aims to use IoT as a tool for store surveys. It is expected that through this, it will improve consumer awareness of advertisements.