SURVEY ELEKTABILITAS CALON PRESIDEN 2024: SEBUAH KENISCAYAAN DALAM KOMUNIKASI POLITIK

Abstract

Mass media has the power to create public opinion. In the upcoming 2024 Presidential Election contestation, political communication becomes a strategy in forming framing that guides public opinion towards certain politicians. One of them is through the electability survey of presidential candidate pairs which is carried out by several institutions. However, doubts about the survey have become a reality in the public and have become a reference in taking considerations for selecting certain candidate pairs without having to know their vision and mission. This research aims to criticize that the media in making surveys of candidate pairs' wins means that reality is formed based on perceptions of information that has been created through certain framing. The method used is a qualitative approach through documentation studies in various digital libraries. Researchers analyzed the results of electability surveys for several institutions. The research results show that the phenomenon of survey results with temporary winning results has given rise to opinion in the community that the candidate pair has good popularity and credibility. The electability survey suggests that there is a certain framing and agenda that can lead public opinion towards certain candidate pairs without first looking at the candidate pairs' track records