Digital transformation in management and accounting sciences: Research trends in Scopus

Abstract

Objective. Identify thematic trends in digital transformation in administrative sciences and accounting. Design/Methodology/Approach. A bibliometric analysis was performed considering 7,519 documents indexed in the Scopus database between 1970 and 2023. The analysis was performed using the authors’ keywords to identify thematic trends. Results/Discussion. Thematic cores related to Covid-19, digital marketing, emerging technologies, in-novation, industry 4.0, and Fintech were identified. Conclusions. Covid-19 promoted digital transformation and research in this field applied to administrative sciences and accounting. However, the advancement of digital technologies has influenced scientific production. Likewise, other trends, such as sustainability, converged in the generation of knowledge.