Exploring The Development Strategy Of Cultural And Creative Tourism In Guilin: The Case Of East-West Lane

Abstract

With the development of tourism economy,cultural and creative tourism promotes the transformation of Guilin traditional tourism and also promotes the restructuring of Guilin tourism industry.This paper adopts the literature analysis method to review relevant literature,and through the analysis of development strategies and innovative research on the creative products with ethnic cultural characteristics of Guilin East-West Lane,to realize Guilin cultural and creative tourism as a new energy for the sustainable development and urban regeneration of Guilin.