ISQUA18-2423Willingness to Pay for Government-Approved Mobile Health Applications and mHealth Social Acceptability In Spain

Abstract

Objectives: (1) Analysing the willingness of the citizens to pay for mobile health applications and the socio-demographic characteristics that best predict such willingness. (2) Developing an index of acceptance of the mHealth for the overall population and its relation with the willingness to pay for a mHealth app. Methods: A representative survey of the Andalusian population between 18 and 95 years old was used. Name of the Survey: “Barometer about mobile health apps” (March 2016, ACSA, Andalusian Agency for Healthcare Quality, N=1069; the level of trust is 97% y P=0.5. Maximum sampling error for global data±3%) Technique: Exploratory Factor Analysis and Boosted Regression Trees. Results: In Andalusia (A region with 8,5M inhabitants), 70.9% of the population has a device (tablet, mobile phone and/or wearable) with an internet connection. This is nearly 4.8 millions of inhabitants. The mHealth Acceptance Index (mHAI) was designed in order to gather the citizen's perception about the different dimensions to which the mHealth apps could positively impact, both individually and in the form of clear criteria for patient selection, key go-to people to advise, and group decision-making were also enablers. Mainstreaming was seen as difficult because it will require a break from traditional practice, rather than just an add-on to business-asusual. Conclusion: The next phase of this study will focus on developing a suite of interventions to guide future genomic implementation. Learning from the emerging behaviours of these early adopters can help identify what works and where evidence-based interventions can be beneficial.