Abstract
The purpose of this chapter is to review the forces that led to the spectacular rise of relationship marketing both as a marketing practice and as a discipline. More importantly, I will suggest how relationship marketing is likely to evolve in the future.
Cite
CITATION STYLE
APA
Sheth, J. N. (2015). The future evolution of relationship marketing. In Handbook on Research in Relationship Marketing (pp. 1–15). Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781783478637.00005
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