O recurso ao Transmedia Storytelling para promoção da imagem de uma empresa de design e criatividade

Abstract

With an increasingly saturated market in information and advertising, it is critical that companies begin to explore new and diverse ways and methods to reach their target audience. In this sense, this study aimed to analyze the use of Transmedia Storytelling to promote the image of a design and creativity company. At an early stage, it was crucial to identify the necessary elements that this type of strategy should contain. In the following phase, a prototype of a Transmedia Storytelling strategy was developed and launched, and was later evaluated by a group of people connected to the company and by a group of professionals in the area. The data obtained allowed to identify certain key elements in the implementation of a Transmedia Storytelling strategy, that can be grouped in three areas: platforms, participation and experience. The research that was developed allowed to deepen the knowledge about the application of a Transmedia Storytelling strategy in the business promotion, having revealed that these types of strategy can be an interesting and innovative way to carry out the promotion of a company image.