Impacts of Consumer Ethnocentrism on Purchasing Intention of Electric Vehicles: A Case Study of Henan Province, China

Abstract

The purpose of this study is to explore the relationship between antecedents and consumer ethnocentric tendency on electric car purchasing in Henan province, China. This is a quantitative research paper, the data collected through a semi-structured survey questionnaire from 422 electric car owners in Henan province, China. One-way ANOVA and Pearson’s correlation coefficient were employed to test data variables and to test the hypothesis. This study concludes that a significant relationship between consumer ethnocentrism and socio-psychological (patriotism; correlation), demographics (age; income level), as well as purchasing intention on electric vehicles.