STUDENTS PERCEPTIONS ON DIGITAL ENTREPRENEURSHIP. A PRELIMINARY STUDY.

Abstract

A novel field of analyzing entrepreneurial entrepreneurship has been developed under the technological changes of the overall society, namely digital entrepreneurship. Digital entrepreneurship, defined as integrating information and communication technologies in entrepreneurial activities is seen as a significant topic, especially within the youngest generation. Thus, the main aim of the present research endeavor is to identify the business students’ perceptions and attitudes on digital entrepreneurship. In this regard, a survey was distributed among 346 students from the Faculty of Economics and Business Administration from Alexandru Ioan Cuza University of Iași, Romania. According to the results, in the view of the young(est) generation, integrating digital technologies has become an alternative in entrepreneurial activity. Therefore, doing business in a global society is strongly connected with understanding technological progress.