Vulnerability of the Young Adult Consumer to Food Consumption

Abstract

One of the major dietary problems in Brazil refers to being overweight affects about 25.4% of adolescents and 53.8% of adults. Thus, this paper sought to measure the vulnerability of young adults between 18 and 24 years old using the vulnerability scale proposed by Chi et al. (2017), relating it to the scale of nutritional interest of Balasubramanian and Cole (2002), obtaining n = 564. It was possible to identify more evidence of significance between product knowledge and nutritional interest, reinforcing the importance of information for the satisfactory evaluation of consumers and the reduction of their vulnerability.