Journal ArticleOPEN ACCESS

The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image

  • Syaprudin R
  • Simanjuntak M
  • Suwarsinah H
Jurnal Manajemen dan Agribisnis (2023)
DOI: 10.17358/jma.20.1.44
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Abstract

… The results for Fiesta also indicate that brand image is … brand preference through brand image. For So Good, the results show that place and promotion significantly affect brand image, …

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Syaprudin, R., Simanjuntak, M., & Suwarsinah, H. K. (2023). The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image. Jurnal Manajemen Dan Agribisnis. https://doi.org/10.17358/jma.20.1.44

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