MITIGATION MEASURE GUIDELINES FOR THE MODERN USES IN ARCHEOLOGICAL SITES: JERASH FESTIVAL – JORDAN

Abstract

Cultural festivals at archaeological sites increasingly represent a dynamic interface between heritage promotion and local economic revitalization. The Jerash Festival in Jordan exemplifies this contemporary use, transforming the archaeological site of Jerash into a vibrant cultural venue. While festivals support the cultural and socio-economic sustainability of communities, they may also pose substantial threats to the physical fabric and architectural integrity of archeological sites. Addressing the need for context-specific operational guidance, this study proposes guidelines for mitigation measures to ensure compatible utilization of the Jerash site during the Jerash Festival. The guidelines are informed by a review of international conservation charters, including the Verona and Siracusa Charters, and reinforced through field-based diagnostic assessments. The research identifies seven critical issues to consider: site management plan; conservation and preservation; modern utilization; safety and security; interpretation, promotion, and presentation; cultural tourism; and professional qualifications. These issues taken together form a comprehensive framework for minimizing the negative impacts of modern uses while preserving the site’s authenticity and functional vitality. The study concludes that operationalizing these guidelines allows the site to remain preserved and accessible to future generations. The proposed approach represents integrating sustainable cultural programming into the ongoing management of archaeological sites.