Personality and Survey Satisficing

Abstract

In this paper, we consider the role of personality as a component of motivation in promoting or inhibiting the tendency to exhibit the satisficing response styles of midpoint, straightlining, and Don't Know responding. We assess whether respondents who are low on the Conscientiousness and Agreeableness dimensions of the Big Five Personality Inventory are more likely to exhibit these satisficing response styles. We find large effects of these personality dimensions on the propensity to satisfice in both face-to-face and self-administration modes and in probability and nonprobability samples. People who score high on Conscientiousness and Agreeableness were less likely to be in the top decile of straightlining and midpoint distributions. The findings for Don't Know responding were weaker and only significant for Conscientiousness in the nonprobability sample. We also find large effects across all satisficing indicators for a direct measure of cognitive ability, where existing studies have mostly relied on proxy measures of ability such as educational attainment. Sensitivity analysis suggests the personality effects are likely to be causal in nature.