ANALISIS STRATEGI PENGEMBANGAN BMT: STUDI KASUS PADA BMT MANFAAT, SURABAYA JAWA TIMUR

Abstract

This study analyzes the strategies of BMT to get the best strategy. The application of strategies is based on competitive strategies based on the Islamic perspective. The method used is to use a qualitative approach to case studies on BMT Manfaat, Surabaya. This study uses SWOT analysis to obtain strategies that can be implemented by BMT. The matrix SWOT was chosen because it is more suitable for small and medium businesses. Based on the SWOT analysis, there are four main strategies chosen in developing BMT.