STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM

Abstract

Social Media is an internet-based application that is currently the most widely used by the people of Indonesia. Many cases state that social media not only used for socializing but also used for marketing strategies. The purpose of this paper is to find a social media strategy that can be applied to the small businessso as to expand the marketing area. The process of data collection is by interview, observation, and literature studies in which steps using Lardi Social Media Strategy Framework. This research is expected to generate a social media strategy that can be applied to the small business so as to expand the marketing area.