Role of Media in Empowering Women

Abstract

Media is considered to be the most important tool of society in the modern times as it has the power to reach out to be a large audience by mass communication.The empowerment of women is much needed for the social and economic growth of any society. They are the creators, teachers and developers of any human generation. The social ill treatment and the negligence of economic decision powers to them in such small areas of the countryespecially, directly fall out for this research subject. While on the other hand media being the fourth pillar of our democracy has certain duties to follow in the betterment of society. It can play the role efficiently in transmitting information to society in empowering women by educating the society about their stand and worth.In the present article a number of studies have been reviewed to Increase the participation of women in decision-making through the media and to promote a decent and balanced portrayal of women in the media.