Decision-making Styles of Individualist and Collectivist Automobile Consumers in Australia

  • Nayeem T
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Abstract

With the emergence of ubiquitous technology (UT), many enterprises are obsessed with it because it can improve the agility of their business processes. However, the benefit of ubiquitous technologies is limited if they cannot be embedded into the organization's business information systems, which plays a significant role in the business performance management. Although some enterprises have tried to embed UTs to their core information systems like ERP to grasp the ubiquitous benefits such as higher customer satisfaction, higher productivity, and etc., it's impossible for an enterprise to equip all the UTs since we have to consider the necessity as well as the cost. Therefore, it comes to a problem that how to establish a suitable business management information system with adaptive UTs to fit a certain enterprise? Besides, what kinds of values can such a system bring to the business of enterprises is unidentified. Accordingly, a multi-dimensional model is presented that shows how the UTs' solutions are selected through the fit between organizational functionalities of UTs and business characteristics of the enterprise. Based on the proposed model, we have designed a general architecture of ubiquitous business performance management system, which could bring extra business values to enterprises. The identified business values can thus provide the fundamental evidence for the potential benefits that UTs could bring to organizations. [PUBLICATION ABSTRACT]

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APA

Nayeem, T. (2012). Decision-making Styles of Individualist and Collectivist Automobile Consumers in Australia. International Journal of Business and Management, 7(16). https://doi.org/10.5539/ijbm.v7n16p44

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