Does perception of automation undermine pro-environmental behaviour? Findings from three everyday settings

Abstract

The global deployment of technology to aid mitigation of climate change has great potential but the realisation of much of this potential depends on behavioural response. A culturally pervasive reliance on and belief in technology raises the risk that dependence on technology will hamper human actions of mitigation. Theory suggests that 'green' behaviour may be undermined by automated technology but empirical investigation has been lacking. We examined the effect of the prospect of automation on three everyday behaviours with environmental impact. Based on evidence from observational and experimental studies, we demonstrated that the prospect of automation can undermine even simple actions for sustainability. Further, we examined the process by which automated technology influences behaviour and suggest that automation may impair personal responsibility for action.